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Our legacy as a family business gives us a different perspective

Our History

Based in Birmingham, Alabama, McKinney Capital is a private, family-owned investment firm that invests exclusively in field services companies. Through focus, value-added ownership, and a flexible time horizon, McKinney Capital and the McKinney family have developed an exceptional track record building field services businesses across multiple verticals.


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How it all started


Entrepreneurs Roddy and Janice McKinney start Satellites Unlimited, one of the nation’s largest satellite installation contractors. They run the business out of the basement of their home in Birmingham, Alabama. Through hard work, a commitment to developing talent, and a strong values system, the McKinney’s start-up business grows quickly and they soon open their first field office in Andalusia, AL.

The company’s family legacy deepens as Roddy and Janice’s two sons, Lee and Danny, join the organization to help support continued growth. As the decade draws to a close and the new millennium begins, Satellites Unlimited’s weekly installations hits a number that was once their monthly goal.


With both generations of the family fully committed to Satellites Unlimited, the 2000s were a period of rapid growth for the company. The business focused on building and investing in its talent engine which pushed it to new heights.

By the end of the decade, Satellites Unlimited had grown to 13 branches and 500 team members


In 2011, McKinney Capital acquired Landscape Workshop, a commercial landscaping business that served one geographic market. Throughout the next decade, McKinney Capital partnered with the Landscape Workshop team to build and execute an acquisitive growth strategy that led to numerous add-on acquisitions.

Along the way, McKinney also helped Landscape Workshop build its talent engine (in much the same way as Satellites Unlimited had done) and technology backbone. By the end of the decade, Landscape Workshop served over 10 geographic markets and had grown over six times its size when McKinney Capital first partnered with the business.


In 2022, McKinney Capital invested in Team Enoch, one of the fastest growing HVAC, plumbing, and electrical companies in DFW. During the first two years, McKinney Capital has helped build the team, implement a CRM system, and expand into Austin, Texas.

Lead Dog Culture

“If you’re not the lead dog, your view never changes.”

This is a saying that Roddy McKinney, co-founder of Satellites Unlimited, uses often. To us, this means that we aim to be the Lead Dog in everything we do. We always give our best. There is a relentless pursuit of perfection and a passion for winning here at McKinney Capital. And, we achieve this through collaboration, constant learning, adaptability, and always with the highest character.

Our Values

McKinney Capital places as much emphasis on values as financial performance (and we believe the two are highly correlated). All of our team members are expected to live out a set of core values both professionally and personally.

Our Core Values are:

  • Service the Customer Above All Else
    1. Show Up On Time
    2. Be Professional
    3. Do Quality Work
  • People Engine & Team
  • Operational Excellence
  • Long-Term Approach

In the Community

Community involvement is a priority for the McKinney family and McKinney Capital. Our team members are involved in numerous organizations and charities, donating both their time and resources. Some of the organizations that we support include: Children’s of Alabama, Smile-a-Mile, TumTum Tree Foundation, Alabama Symphony Orchestra, the Birmingham Zoo, Railroad Park, Jones Valley Teaching Farm, The Ronald McDonald House, and the Birmingham Promise.

While we believe that “culture is local”, we often find that our best partners are highly aligned with our culture and values system.

Experts in the business-growing business.

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